About Us

 

Why Hire Us

You need help. We have found, that most people who call an auctioneer are experiencing a life changing event. It may be the dissolution of a business, the settling of an estate or any number of other things that they now must deal with. We listen to your needs and craft timely solutions to your problems. Most people will only have the need for an auction once in their lives. 

Under the leadership of Mick Reed.

What Makes a Successful Auction?

One of the most frequent questions potential clients ask us is, "What happens if no one shows up for my auction"? 90% of what we do to create a successful auction for you takes place behind the scenes during the weeks and days leading up to your auction. The days of an auctioneer pasting up a few sale bills and buying a newspaper ad are long gone. We know what it takes to reach the right buyers for your merchandise. Having the right buyers at your auction will dramatically increase your return.

A successful auction takes planning, preparation and experience. We know how to prepare and arrange your items so that they are displayed in the best light on auction day.  Auction people make the difference.

 

Auction Location.

Many auction clients have a large volume of merchandise in a location that is conducive to a successful on site auction.  We have a building also where Auctions can be conducted.

We take the time to go through all of your items and include as many of them as possible in all of the marketing materials for your auction. If people do not know a specific item they want is at your auction they will not be there to buy it. Our team members also prepare your merchandise to be sold well in advance of the auction. We always try to represent your merchandise in the best light and make it as appealing as possible to the potential buyers on the day of the auction. You will see us on your site many times before the actual auction; working to market your property.

Get the Word Out!

Every auction is a new challenge for us. That is why we are in this business and what we enjoy about it. We create an individual marketing plan for each auction we conduct. Your individual marketing plan will be developed based on the kind of items you have and the geographic area from which buyers need to be drawn.

We Use a variety of methods to market your Auction, including but not limited to:

  • A Complete Auction List posted on Our Web Site as well as other Web Sites
  • Newspaper ads
  • Signs & flyers on the location
  • Open houses & previews

Auction Day.

This is where the work we did to prepare, promote and display your property pays off. Our team arrives early in the morning to set up any items that could not be set up the day before. If weather is an issue, we also will be setting up one or more of our large auction canopies. Soon, the caterer - that we have arranged for - will arrive with food and drink for all of the customers. As the time for inspection draws near people will begin to arrive and come to our office to register for a bidder’s card.

Our entire team wears company clothing so that anyone who has a question can quickly find an answer. When the appointed hour comes, our auctioneers use state of the art wireless sound equipment to draw the crowd together and start the auction.

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